Most local businesses advertise in a variety of ways, including local media such as newspaper, radio and TV. If there were some mandatory local business marketing tips that should be taken to heart, local online marketing should start becoming a major method as well.
Having an up-to-date website that is accessible by customers is a must, and it should rank well on the first page of the search engines. Customers should be able to go to your website and interact with it by getting coupons, information and the ability to leave comments.
Another thought along the lines of local business marketing tips is that of mobile marketing. Did you know that over 60 per cent of all people who are searching for a local business now do so from a mobile device. For example when people are looking for a place to have lunch, the will search for a place nearby from their smart phone or other mobile device.
Usually, they are already out and about, shopping, or working, and when they find your restaurant, for example, you just gained a customer. If you do not have your information optimized, you will be out of luck. However, it is possible to optimize so as to have your business pop up more often than not.
Another tactic in the local business marketing tips category that is being overlooked to a large degree, is SMS, or short message service. This is simply a service where you can send a text to every smart phone in your area, or in a zip, etc. You could sent out a discount coupon for lunch that day and get a tremendous response.
If you are not adept at this yourself, you should hire a knowledgeable consultant who can coordinate all of these areas for you. The small fee that you will pay, will be well worth the trouble.